Procter & Gamble, the world’s largest consumer goods company, is an acknowledged global industry leader in new consumer product innovation. According to data from IRI, the market research firm, it produced five of the top 10 US non-food product launches in 2009. But as it pursues its drive to add another 1bn customers to the estimated 2.5bn it already reaches, Bob McDonald, its chief executive, says that the road to more innovation should increasingly embrace other people’s good ideas.
全球最大的日用消費品公司寶僑(P&G)在日用消費品創新領域是公認的行業領軍企業。根據市場研究公司IRI的數據，2009年美國10款最受歡迎的非食品類新產品中，有5款是寶僑製造。但是，隨著寶僑繼續推進讓公司顧客羣人數再增加10億人的計劃（現有顧客羣估計有25億人），執行長鮑勃•麥克唐納(Bob McDonald)表示，要實現更多創新，就要更多地採納他人的好點子。
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