The allure of the Chinese market is prompting western companies and business locations to have their names translated into Chinese. It is a ticklish task, since Mandarin characters can have both phonetic and descriptive meanings.
Guernsey has lately taken the plunge, registering a Chinese name whose characters imply that it is a “finance island”. According to Kevin Lin, translator for the promotional body Guernsey Finance, the trademark will make it harder for similar tax havens to describe themselves as “finance islands” too.
The response of government officials on nearby Jersey can best be summarised as “harrumph”.
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