FT商學院

Toyota has a tragic flaw in the electric vehicle drama
豐田公司電動雄心中的悲劇性缺陷

The world’s largest carmaker makes reliable hybrids but lags far behind in zero emissions technology
這家世界最大的汽車製造商能製造可靠的混合動力車,但在零排放技術方面卻遠遠落後於人 。

It is difficult not to have a soft spot for a company that started out by making textile looms and now defines its mission as producing “happiness for all”. Toyota became the world’s largest carmaker by steadily, constantly and soberly improving its vehicles, year after year.

對於一家以製造織布機起家、如今將自己的使命定義爲「爲所有人創造幸福」的公司,人們很難不心生好感。豐田成爲世界上最大的汽車製造商,靠的是年復一年地穩定、持續和冷靜地改進它的汽車。

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