Starbucks was once the undisputed king of coffee in China. Having opened its first branch in the country in 1999, the company used its first-mover advantage to build and dominate a thriving coffee scene. More than two decades on, it is no longer the only caffeinated beverage game in town. Time to pack up its beans and focus efforts elsewhere.
星巴克曾是中國無可爭議的咖啡之王。自1999年在中國開設首家門店以來，這家公司憑藉「先發優勢」，成功構建並主導了一個蓬勃發展的咖啡消費生態。然而二十多年過去，它早已不再是城中唯一的咖啡玩家。或許，是時候收起咖啡豆，把重心轉向別處了。
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