FT商學院

Genetic data is worth more than warm spit
基因數據的價值被大大低估了

The woes of 23andMe highlight consumer concern over privacy issues
23andMe的困境凸顯了消費者對私隱問題的擔憂。

A quarter of a century ago, Scott McNealy, then chief executive of Sun Microsystems, famously dismissed consumer privacy in the internet age as an anachronistic distraction. “You have zero privacy anyway,” he said. “Get over it.” Judging by the way in which consumers have since posted details of their private lives all over social media and breezily ticked the intrusive terms and conditions boxes of many online companies, McNealy may have had a point.

四分之一個世紀前,時任太陽電腦(Sun Microsystems)執行長的史考特•麥克尼利(Scott McNealy)以一種引人注目的方式對網路時代的消費者私隱問題不屑一顧。他說:「你根本沒有私隱,接受現實吧。」從消費者此後在社群媒體上到處發佈自己的私人生活細節,並輕鬆勾選許多在線公司的侵入性條款和條件框來看,麥克尼利可能是有道理的。

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