臥底經濟學家

When your smartphone tries to be too smart
當你的智慧型手機自作聰明的時候

Modern devices may seem simple and easy to use, whereas they are in fact fantastically complicated
現代設備看似簡單易用,但實際上覆雜得令人難以置信。

Back in the 1980s, the design expert Donald Norman was chatting to a colleague when his office phone rang. He finished his sentence before reaching for the phone, but that delay was a mistake. The phone stopped ringing and, instead, his secretary’s phone started ringing on a desk nearby. The call had been automatically re-routed. Alas, it was 6pm, and the secretary had gone home.

在20世紀80年代,設計專家唐納德•諾曼(Donald Norman)正在與同事聊天時,他的辦公電話響了。他在接電話之前先完成了他的句子,但這個延遲卻是個錯誤。電話鈴聲停止了,接著,他的祕書的電話在附近的桌子上開始響起。電話已經被自動轉接了。可惜,那時已經是下午6點,祕書已經回家了。

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