This article only represents the author's own views.
China’s consumer market may be weak on the macro level, but that doesn’t mean that young consumers aren’t still looking for little forms of happiness to keep them going.
Last year saw the buzzword “Goods Economy” go viral in China. The Chinese word guzi, a phonetic translation of the English word “goods,” refers to physical products such as badges, dolls, figurines, and cardboard cut-outs derived from two-dimensional intellectual property (IP). Such two-dimensional IPs often center around graphic works, sometimes referred to by the collective title of ACGNC, or animation, comics, games, novels and cosplay.
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