Kevin Stevens, dean at Quinlan School of Business at Loyola University Chicago, has a vision of the type of student he wants to recruit that is far removed from the profit-maximising capitalist. “We are looking for people who want to marry profit with purpose and to be well versed in social impact,” he says.
His approach is reflected in programmes such as an urban social-benefit incubator organised by the school for students to learn from — and serve others — by offering consulting advice to local non-profit organisations.
“Demand is coming from all sides: we are hearing it from corporations and we are really hearing it from our students,” he says. “This generation is so concerned about what the future looks like and what shape the planet will be in that they are demanding we focus on it.”