觀點新型冠狀病毒

How to survive the Covid-19 retail apocalypse
新冠疫情下零售業該如何生存?

There are lessons to be learnt from the crisis, especially for companies willing to adapt
福魯哈爾:美國運動服裝零售商American Giant在疫情中的做法可以爲其他品牌提供一些有趣的經驗。

Aside from tourism and commercial real estate, it’s hard to imagine an industry that has been as devastated by Covid-19 as retail. In the US, malls are empty. Big brand chains from J Crew to Brooks Brothers to Lord & Taylor have filed for bankruptcy. In the work-from-home era, people still buy things — computers, home office equipment and wine — but apparel just isn’t top of mind these days.

除了旅遊業和商業地產,很難想像哪個行業像零售業一樣受到新冠肺炎(COVID-19,即2019冠狀病毒病)如此的重創。在美國,商場裏空蕩蕩的。從J Crew到Brooks Brothers再到Lord & Taylor等大型品牌連鎖已申請破產。在家辦公的時代,人們仍然會買東西:電腦、家用辦公設備和葡萄酒,但最近服裝已不再是人們最關心的商品。

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