Facebook likes to roll out the red carpet for its biggest advertisers, offering everything from birthday cakes to ski trips, and dinners at the Silicon Valley home of its chief operating officer Sheryl Sandberg.
The social media company made nearly all of last year’s $71bn in revenue from advertising and has worked hard to build relationships with both brands and advertising companies, through a clubby network of invitation-only groups called client councils.
Starting with a 12-person “global client council” in 2011, these have expanded to 11 forums with dozens of members globally.
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