In 2015, Gojek launched its motorcycle taxi app with hopes of being the Uber of Indonesia. Now, the tables have turned: Uber is betting it can become a Gojek of the west.
The US group has long seen itself as more than just a ride-hailing app. Four years ago it launched Uber Eats to connect customers with on-demand takeaway food in cities across the United States. In 2018, it acquired Jump, and bright red e-bikes proliferated around Europe.
But now, having posted a $5.2bn loss last quarter and with its mainstay business coming under threat from regulatory burdens, it is looking to expand its vision even further. “We want Uber to be the operating system for your everyday life,” said chief executive Dara Khosrowshahi in September.
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