A few months ago I got an email from a 28-year-old entrepreneur about his tech company. His pitch was a model of clarity and brevity, devoid of PR-speak. He wrote about “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.”
幾個月前，一位28歲的企業家給我發了封郵件介紹他的科技公司。他的推銷清晰而簡潔，沒有公關辭令。他在信中談到，「目的是複製在線房地產經紀機構Purplebricks的成功，在一個同樣廣闊、只是更無聊的市場：鍋爐安裝」。
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