In a conference room in Singapore Management University, Alexander Lim, a student studying for an MBA, flicks through slides explaining his fledgling company Cudy which aims to bring together school children with online teachers working out of hours to help them prepare for exams.
It highlights his entrepreneurial spirit, but also the vast and growing market for tutoring to supplement school teaching in the country and across much of the region. “Tutoring is highly competitive,” he says. “This is the mental mindset of Asia.”
Singapore, Korea and Shanghai in China consistently produce some of the top scores as measured by international assessments such as Pisa, which tests 15-year-olds in maths, science and reading.
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