Everyone knows about Bill Gates but what of the Bill Gates bump?
That is the jump in book sales that the billionaire philanthropist can trigger when he tells the world about an author he admires. A five-year-old doorstopper more than 800 pages long rocketed up Amazon’s rankings last year after Mr Gates tweeted it was “the most inspiring book I’ve ever read”.
The author was Harvard psychology professor, Steven Pinker, who claimed in his book, The Better Angels of our Nature, that so many types of violence had plunged that we may have entered the most peaceful time in human history, despite what’s on the news.
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