When I moved to San Francisco four years ago, I noticed something odd about the start-up founders I met: many of them resembled each other. Not just physically, though most were men under 35. But also in the way they spoke about their companies. They had PowerPoints at the ready, and big numbers on the tips of their tongues. Everyone seemed to know exactly what the total addressable market of their start-up was, even if they hadn’t yet made a single dollar of sales.
4年前，當我搬到舊金山之後，我注意到我遇到的新創企業創辦人有點奇怪：很多人彼此相似。不僅僅是在外形上（多數是35歲以下男性），他們談論自己公司的樣子也很相似。他們準備好了PowerPoint簡報，嘴裏蹦出大數字。所有人都似乎準確知道自己的新創企業的總目標市場有多大，即便他們還沒有實現一美元的銷售。
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