The sight of shoppers pushing supermarket trolleys among a crowd of Shanghainese chowing down seafood at a communal table is somewhat jarring. But this is a branch of Hema — one of 20 stores opened by Chinese ecommerce pioneer Alibaba in an effort to reimagine food shopping as more than a weekly chore carried out under the glare of fluorescent lights in a retailing shed.
一羣上海人在公共餐檯上喫著海鮮，旁邊是推著超市手推車的購物者，這一幕似乎有點不協調。但這是盒馬鮮生(Hema)的一家分店，是由中國電子商務先驅阿里巴巴(Alibaba)開設的20家店鋪之一，目的是重構食品購買，使其不只是每週在零售棚的熒光燈下完成的雜事。
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