The Chinese county-seat of Zouping, with a population of 700,000, is a backwater by Chinese standards, its bustling high street almost bereft of overseas brands. But it is firmly on the radar of fast-food chain Kentucky Fried Chicken.
Two KFC outlets there are magnets for families dining out and young people planning romantic meetings. “It’s pricier than other restaurants, but it’s more special,” says Kong Jianzhi, 35, treating her four-year-old daughter to a chicken burger.
KFC and McDonald’s outlets are opening at a rate of more than one a day in China, mostly in smaller towns such as Zouping, to revive growth in China’s fast food market, which generates annual sales of $125bn, according to Euromonitor.
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