Chinese internet giant Tencent aims to increase advertising income by using artificial intelligence and branded virtual costumes in video games, but is reluctant to put more advertising on its flagship WeChat social network, according to the group’s executive in charge of digital advertising.
中國網路巨擘騰訊(Tencent)負責數字廣告的高階主管表示,該公司力求通過利用人工智慧以及影片遊戲中的品牌虛擬服裝來增加廣告收入,而不願在其旗艦WeChat(WeChat)社交網路上投放更多廣告。
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