A collision last month between members of the International Anti-Counterfeiting Coalition (IACC) and ecommerce giant, Alibaba, is a tale of high emotions, larger-than-life characters and festering animosity between brand owners and the world’s largest online platform. Beneath the noise, however, are serious questions of how to cope with an ocean of fakes.
國際反假聯盟(IACC)部分成員與電商巨擘阿里巴巴(Alibaba)上月的衝突,是一個傳奇人物之間慷慨激昂的故事,展現了品牌所有人與全球最大在線平臺之間不斷深化的敵意。然而,在這場風波的背後,是一個嚴肅的問題:如何應對假貨氾濫?
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