蘋果公司

Lex_Apple car: a slice of the pie
Lex專欄:蘋果汽車誰來造?


如果5或10年後iCar真正問世,應該是一款時尚、高科技的產品。與iPhone一樣,蘋果不會自己製造。iCar的大多數利潤將歸蘋果,但合作伙伴總能從中分得一杯羹。

Apple’s car is either the worst-kept secret since its watch or a cracker of an inside joke. “Project Titan” has generated massive hype for a product that is five to 10 years off. The iCar may be electric and drive itself or not. Few know. But if it does arrive, it will be stylish, tech savvy, integrate with the iPhone and be in demand. Who will build them? Not Apple: it does not build its phones or computers, and building cars is much more complicated — just ask Tesla.

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