Something was missing from the British Airways “ungrounded” hackathon last month: hackers.
“Well, a hackathon doesn’t have to be about code,” says Hamish McVey, BA’s head of brand engagement. “It’s more about the attitude to get things done, about making ideas real and getting them in the hands of customers.”
So 20 writers, designers, entrepreneurs and programmers gathered at Ravensbourne, a digital media college perched beside that one time icon of futuristic creativity, the O2 Arena. Here, they were asked to find ways to enhance the part of a flight that tends to score lowest for customer enjoyment: arrival.
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