They say that mud sticks – when a person or organisation is vilified people remember it. But does this matter for a business school? If so, what can a school do about it and should students and alumni care?
他們說壞事如泥巴,沾身洗不清。當某人或某個組織受到詆譭時,人們總會念念不忘。但這對商學院重要嗎?如果重要的話,商學院怎麼應對?學生和校友應該關心這些事情嗎?
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