Of Japan’s top three car companies, Nissan has been the positive exception in China, lending credence to the argument that Toyota and Honda’s wounds in the world’s largest auto market have been largely self-inflicted, writes Tom Mitchell.
Compared with Toyota and Honda, Nissan’s business is more dependent on China and it has pursued a more aggressive localisation strategy.
In 2005, Nissan accounted for only six of every 100 cars sold by Japan’s big three in China. As of last year, that figure was almost 40, with most of the surge coming at Honda’s expense.
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