China is fretting about its global image. Some of the new generation of wealthy Chinese tourists stand accused of bad behaviour when visiting world capitals. Since up to 100m may take an overseas vacation this year, Beijing worries the rude minority is tarnishing its reputation. A report that a schoolboy had scratched his name on a temple in the ancient Egyptian city of Luxor recently whipped up a storm in the Chinese blogosphere.
Vice-Premier Wang Yang warned “uncivilised behaviour” harmed China’s image. The National Tourism Administration published rules to be tucked into passports. They start from the admirable sentiment that “being a civilised tourist is the obligation of each citizen”.
Those venturing abroad must uphold public order, protect the environment, be courteous and show respect for historic treasures. Among proscribed behaviours are spitting, littering and queue-jumping.