Finally, a Yahoo acquisition worth our attention. Two months ago the internet pioneer spent $30m on mobile app Summly to show the world it was refashioning itself to be young (recall the Summly founder was teenager), innovative, and attuned to a mobile world. But now Yahoo looks to have acquired a much more accomplished company, Tumblr, for more than $1bn in cash. Tumblr, launched in 2007 by then 20-year-old David Karp, allows users to create photo blogs. Dancing cats may be what it is best known for, but Tumblr does have 100m blogs and projects $100m of revenue in 2013. And the company fits exactly with what Yahoo boss Marissa Mayer seeks: user-generated content (cheaper than, say, Hulu having to negotiate with television producers), and resonance with younger internet users (keeping a Yahoo email account is akin to driving a Buick).
Yahoo(Yahoo)終於要做一筆值得關注的收購交易了。兩個月前，這家網路行業先鋒企業斥資3000萬美元收購了移動應用Summly，以向世界表明它正在把自己重塑爲一家年輕的（還記得Summly的創辦人只是個十幾歲的孩子吧）、創新的和緊跟移動世界步伐的企業。現在，Yahoo看上去將以逾10億美元現金，收購一家比Summly成功得多的企業——Tumblr。2007年，時年20歲的大衛•卡普(David Karp)創立了Tumblr，用戶可在上面成立圖片部落格。Tumblr最出名的也許是發在它上面的跳舞貓的圖片，但該網站的部落格數量已高達1億，而且在2013年有望實現1億美元營收。此外，該公司完全符合Yahoo老闆梅里莎•梅爾(Marissa Mayer)的要求：由使用者供應內容（成本低於Hulu，因為後者要依賴電視節目製作商），而且能在年輕網路用戶中引起共鳴（保留一個Yahoo電郵賬戶和開別克(Buick)一樣麻煩）。