Guido Barilla, chairman of the Barilla pasta group, has a frontier in his sights: the wok.
With 85 per cent of Barilla’s €4bn business exposed to slowing economies in Europe, and most of the rest to the US, selling pasta to the Asian consumer is a priority for the largest pasta maker by revenues.
“It’s extremely important that we redesign some products to be used in the wok,” says Mr Barilla in an interview.
您已閱讀10%（409字），剩餘90%（3717字）包含更多重要資訊，訂閱以繼續探索完整內容，並享受更多專屬服務。