Marketers have a unique opportunity to tap into online conversations between people and the brands they care about. Consumers are voicing their opinions and desires online more prolifically and loudly than ever before, creating a watershed moment for marketers to establish deep human connections with their customers and to influence their purchases.
行銷人員如今擁有極其難得的機遇，來從顧客與所關注品牌的在線對話中發掘資訊。消費者在網路上愈發頻繁、強烈地表達出他們的看法和希望，行銷人員需要利用這一重要變化，與顧客建立深入的人際聯繫，並對他們的購買行爲施加影響。
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