This year, India’s Mahindra & Mahindra became the world’s biggest tractor maker. It ran a television commercial in the US to mark the moment. The aim was partly to celebrate – its relatively affordable products, which suit the tastes and pockets of emerging market customers, have begun to do well in the US. Dominant in India and growing fast in China, the conglomerate’s rise can be seen as an example of an emerging market business overtaking established rivals in the industrialised world.
今年，印度馬恆達公司(Mahindra & Mahindra)成爲全球最大的拖拉機製造商。該公司在美國電視上做了一個廣告，以紀念這一時刻。從一定程度上來說，其目的是慶祝：該公司切合新興市場客戶品味和財力、相對低價的產品開始在美國受到歡迎。馬恆達公司在印度市場佔據主導地位，在中國發展迅猛，它的崛起可以被視爲新興市場企業超越發達國家老牌競爭對手的一個例證。
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