As Apple moves from a period of charismatic leadership under Steve Jobs to more organisational leadership under the more low-key Tim Cook, it is following a managerial tradition that pertains in every successful organisation when the founder entrepreneur retires. As Mr Jobs leaves his chief executive post, attention has rightly been paid to his record as a product and marketing innovator, but less to his management style – which, both good and bad, is inimitable. Along with his enviable aesthetic sense, focus and negotiating prowess, came a readiness to humiliate and embarrass others.
蘋果(Apple)正從極具魅力的史蒂夫•喬布斯(Steve Jobs)領導的時代，走進更加低調的蒂姆•庫克(Tim Cook)領導的更注重組織的時代，它遵循了每一個成功企業在創辦人退休時所遵循的管理傳統。當喬布斯辭去CEO職位時，人們正確地將注意力投放在他在產品和行銷創新方面的輝煌歷史上，較少關注他的管理風格——後者不論好壞，都是不可模仿的。儘管喬布斯擁有令人羨慕的審美品位、專注力和談判技巧，他也很容易讓他人蒙羞和難堪。