淮海中路

Street smarts needed to thrive in China

Shanghai’s premier shopping street, Huai Hai Middle Road, is a road-map of US brands.

At number 550 stands the shuttered House of Barbie, the department store for the doll and symbol of all that can go wrong when the US sells to China.

At number 887 are KFC and Pizza Hut, examples of what can go right in the relationship between multinationals and China consumers.

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