When companies get together to deal with an outcry over their behaviour, they usually have three goals: to get the public off their backs, to head off government action and to ensure that any sacrifices they make are shared by their competitors. All three are difficult to achieve and most corporate collaborators settle for one or two.
當企業匯聚一堂，應對其行爲招致的強烈抗議時，它們通常有3個目標：讓公衆不再找他們的麻煩，阻止政府採取行動，以及確保它們做出的任何犧牲都由競爭對手共同承擔。這三個目標都很難實現，多數企業合作者實現一兩個目標就滿足了。
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