When, in 1982, seven people died in the Chicago area after taking Johnson & Johnson Tylenol capsules that had been contaminated with cyanide, the company cleared the shelves of the product throughout the US. Ever since, J&J’s decisive action has been held up as the model of corporate crisis management.
1982年，美國芝加哥地區有7人在服用嬌生公司(Johnson & Johnson)被注入氰化物的泰諾(Tylenol)膠囊後中毒身亡，嬌生將美國境內的該藥品全部下架。自那時起，嬌生的果斷行動，就一直被奉爲企業危機公關的典範。
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