Ford starting asking its prospective US customers in the mid 1980s: “Have you driven a Ford lately?” For 13 consecutive years, their answer was increasingly likely to be “no” as it lost market share. Fast forward to today when Ford again trounced earnings expectations, the most profitable third quarter in the company’s 107-year history while gaining two points of share since 2008.
從上世紀80年代中期開始，福特(Ford)就開始問其潛在美國客戶：「你最近開過福特汽車嗎？」連續13年來，隨著公司市場份額逐年下降，客戶的回答越來越傾向於「沒有」。快進至今天，福特再次擊敗了業績預期，實現了公司107年曆史上利潤最高的第三季度收益，同時市場份額自2008年以來成長了兩個百分點。
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