Fast food chains in the US are rolling out more expensive premium products after two years of relentless focus on lower priced meals in the hope of recouping profit margins surrendered during the recession of 2008 and 2009.
McDonald’s is selling a “smokehouse deluxe” burger in Canada priced at more than US$5.00 at close to 100 restaurants in the province of Ontario.
Burger King, meanwhile, has been selling its “BK fire-grilled ribs” meals for $8.99 in the US for the past three months. On their own, six-rib portions retailed for $5.69 and eight-rib servings for $7.19.
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