It should be no surprise by now that a ruthless focus on one number can lead investors down the wrong path. Yesterday Yum Brands' shares slipped backwards in spite of a decent set of results that met expectations without resorting to cosmetic tricks. The bad news: Chinese same-store sales growth was merely 4 per cent.
現如今,投資者因爲無情地關注一個數字而走上歧途的事情,已不再新鮮。昨日,儘管百勝餐飲(Yum Brands)公佈了一系列相當出色的業績數字,沒有耍什麼粉飾門面的花招就實現了預期,但該公司的股價仍然出現了下跌。壞訊息是:中國同店銷售增幅僅爲4%。
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