豐田

TOYOTA
Lex專欄:豐田難逃困境


豐田仍然堅稱其電子油門系統不存在缺陷,爲此聘請了獨立檢測機構。1986年遭遇類似問題的奧迪採取了同樣做法,但清白來得太遲,未能避免商業上的損失。豐田可能同樣如此。

At least top US Toyota executive James Lentz was not expected to perform seppuku in front of a Congressional hearing on safety issues yesterday. He might have felt tempted though. Although corporations rarely receive sympathy when confronted by flesh and blood victims, spare a thought for a company indicted in the court of public opinion, which faces dozens of private lawsuits, an investigation by securities regulators and, most ominously, a criminal investigation.

至少,沒人期待在美國國會昨日就安全問題舉行的聽證會上,豐田汽車(Toyota)美國總裁詹姆士•蘭茲(James Lentz)會切腹自殺。不過他可能有過這種衝動。儘管在面對血淋淋的受害者時,企業很少會博得同情,但替一家受到公衆輿論指責的公司想一想吧——它面臨數十起私人訴訟和證券監管機構的調查,最不幸的是還面臨一宗刑事調查。

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