Gao Hang belongs to the “nothing left at the end of the month” club, an unofficial sorority of Chinese office girls who spend all their monthly salary – and then some – on the good things in life (to the delight of retailers and credit card providers).
When Beijing says it wants to boost private domestic consumption, the yue guang zu or spend-all-your-salary clan, may not have been the consumers they had in mind.
But like the Japanese “office ladies” of the 1980s, China's young white-collar females, most of them in entry-level jobs, are already doing their bit to power Chinese consumption.
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