Rupert Murdoch's effort to change the economics of the internet by stopping Google linking to stories in his newspapers looks, at first glance, like an act of self-destruction. That is how News Corp's negotiations on a deal to favour Microsoft's search engine Bing instead is viewed by many rivals and technology experts.
魯柏•梅鐸(Rupert Murdoch)試圖通過阻止谷歌(Google)鏈接旗下報紙的內容，以改變網路經濟的版圖。此舉乍一看是個自我毀滅行爲。對於新聞集團(News Corp)與微軟(Microsoft)洽談，轉而支持後者的搜索引擎必應(Bing)，許多同行和技術專家都抱著這樣的想法。
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