Humour and charm are a surprisingly powerful combination as a means of ascent in life.
I have met a number of entrepreneurs who have built fortunes on the back of their wit and general popularity – and not much else. They disarm us with self-deprecation, we enjoy their company – so why wouldn't we want to do business with them? Of course, it all has to be done well; sycophancy and flat jokes do not weave the same spell.
The British feel that some light relief amid the drudgery is essential for existence to be tolerable. It seems to be a cornerstone of our psychology and culture. In London, to say someone has no sense of humour is to condemn them utterly. Many important meetings I attend start with a little friendly banter to break the ice, a ritual to remind us that we are all human – rather than simply robots of commerce.
