Ken Carroll is challenging a basic tenet in the global economy: that we all need to learn Mandarin Chinese to conquer the world's largest market – but that learning Chinese is boring. Mr Carroll, a Shanghai-based language teacher turned internet entrepreneur, says that does not have to be so: he has pioneered a painless podcast method for learning Mandarin, and nearly a quarter of a million people worldwide are using it on Chinesepod.com, which sends daily Mandarin lessons to iPods and Google phones around the world.
肯•卡洛爾(Ken Carroll)正在挑戰全球經濟的一個基本原則:爲了攻佔全球最大的市場,我們都需要學習漢語普通話——但學習漢語枯燥無味。從一位上海語言教師轉變成網路企業家的卡洛爾表示,不一定如此:他已經開創了一種不讓人覺得痛苦的播客方式來學習普通話,且全球有近25萬人正在Chinesepod.com上使用這種方法。Chinesepod.com會向全球的蘋果(iPods)和谷歌(Google)電話發送日常的普通話課程。