Sony and Honda plan to use music, movies and the PlayStation 5 to take on Tesla and the rest of the automotive industry by developing an electric car built around a premium entertainment experience.
The heads of Sony Honda Mobility, which was established in September and has yet to choose a brand name, told the Financial Times that the company plans to gain an edge over competitors by leveraging Sony’s powerful position in the global entertainment industry.
“Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla,” said president Izumi Kawanishi, who has headed Sony’s AI robotics business.
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