Next year, Bulgari will celebrate the 75th anniversary of its iconic Serpenti Tubogas bracelets, which have snaked the wrists of the rich and famous ever since Elizabeth Taylor made them globally desirable by wearing one on set during the filming of Cleopatra in 1962. But, while a straightforward retrospective might have seemed the order of the day to mark this milestone, the Italian jeweller has instead teamed up with AI digital sculpture pioneer Refik Anadol to kick off its celebrations in London this month.
The jeweller has commissioned the artist to create an immersive installation that will be hosted by the Saatchi Gallery in London, following a stint at Piazza Duomo in Milan last year. The Serpenti Metamorphosis installation features digital artwork controlled by artificial intelligence — which Anadol refers to as ‘Charlie’.