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Jewellers explore benefits of digital art
珠寶商探索數字藝術的好處

Brands experiment with latest technology to transplant one of the oldest hard luxuries into the digital world
各大品牌嘗試使用最新技術,將最古老的硬奢侈品之一移植到數字世界。
Artist Refik Anadol created an AI-driven immersive experience for Bulgari

Next year, Bulgari will celebrate the 75th anniversary of its iconic Serpenti Tubogas bracelets, which have snaked the wrists of the rich and famous ever since Elizabeth Taylor made them globally desirable by wearing one on set during the filming of Cleopatra in 1962. But, while a straightforward retrospective might have seemed the order of the day to mark this milestone, the Italian jeweller has instead teamed up with AI digital sculpture pioneer Refik Anadol to kick off its celebrations in London this month.

明年,寶格麗(Bulgari)將慶祝其標誌性的Serpenti Tubogas手鐲誕生75週年。自從1962年伊莉莎白•泰勒(Elizabeth Taylor)在拍攝《埃及豔后》(Cleopatra)時戴上這款手鐲後,這款手鐲就一直纏繞在富人和名人的手腕上。然而,儘管舉辦一場簡單的回顧展似乎是紀念這一里程碑的日子,這家義大利珠寶商卻與人工智慧數字雕塑先驅雷菲克•阿納杜爾(Refik Anadol)合作,於本月在倫敦啓動了慶祝活動。

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