A loaf of branded, white sliced bread costs about £1.20 at Tesco. The retailer’s own-label equivalent costs 70p, or 42 per cent less. It is not surprising that Tesco’s chief executive, Ken Murphy, recently flagged bread as one of the categories where customers are starting to trade down to cheaper alternatives.
在樂購(Tesco)，一條品牌白切片面包售價約爲1.2英鎊。該零售商自有品牌的同類產品的價格爲70便士，或低42%。樂購執行長肯•墨菲(Ken Murphy)最近將麪包列爲消費者開始降價購買更便宜替代品的類別之一，這並不奇怪。
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