Do you remember where you first heard the term “carbon footprint”? Neither do I. For many of us, the term was slipped into our subconscious by an advertising campaign that ran for two years from 2004 and was funded by oil giant BP. “What on earth is a carbon footprint?” read one ad, emblazoned with the company’s green-and-yellow sunflower logo. “Every person in the world has one.”
你還記得第一次聽到「碳足跡」這個詞是在哪裏嗎？我也不知道。對我們許多人來說，這個詞是被一場從2004年開始持續兩年的廣告活動，悄悄溜進了我們的潛意識裏，該廣告活動由石油巨擘英國石油公司資助。「到底什麼是碳足跡？」一則廣告上印有該公司的黃綠色向日葵標誌。「世界上每個人都有一個。」
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