商業快報

Diageo sales rise as drinkers celebrate with luxury spirits
帝亞吉歐2022財年銷售額大漲

Drinks maker says customers not showing signs of trading down despite cost of living pressures
這家烈酒巨擘表示,儘管面臨生活成本壓力,但消費者並未表現出降級消費的跡象。

Diageo pushed up annual sales by more than a fifth as drinkers returned to bars and restaurants and celebrated with ultra-luxurious “super premium plus” spirits brands such as Don Julio tequila and Bulleit bourbon.

帝亞吉歐的年度銷售額成長了逾五分之一,原因是飲酒者重返酒吧和餐廳,並用Don Julio龍舌蘭酒和Bulleit波旁威士忌等超奢華烈酒品牌慶祝。

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