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Amazon pins hopes on influencers to crack livestream shopping market
亞馬遜希望借力網紅進軍直播電商

Ecommerce giant has been increasing its investment in Amazon Live as it fights to grab slice of growing market
這個電商巨擘一直在增加對亞馬遜直播平臺的投資,以求在一個不斷成長的市場中分一杯羹。

Amazon has stepped up plans to crack the QVC-style livestream shopping market as the $1tn ecommerce giant aims to replicate the success of social media rivals in an attempt to revive flagging online sales.

亞馬遜(Amazon)加快了進軍QVC式的直播購物市場的計劃。這家1兆美元的電商巨擘旨在複製社群媒體競爭對手的成功,試圖重振萎靡的在線銷售。

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