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Shein: the Chinese company storming the world of fast fashion
Shein:席捲全球快時尚界的中國公司

The brand has become the biggest in the US market by being cheaper and faster than rivals like Zara. But is its model sustainable?
由於比Zara等競爭對手更便宜、更快,該品牌已成爲美國市場上最大的品牌。但它的模式是可持續的嗎?

Time did not seem to be on Chris Xu’s side when he threw himself into the cut-throat world of Chinese entrepreneurship. He quit his job in marketing and set up an online fashion retailer just as the 2008 global financial crisis struck.

當許仰天投身到競爭激烈的中國創業世界時,時間似乎並不站在他這一邊。2008年全球金融危機爆發時,他辭去了行銷工作,創辦了一家在線時尚零售商。

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