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Foxconn’s electric vehicles face an uphill struggle

Apple supplier enters the competitive EV market as profits from consumer electronics decline

Foxconn unveiled three electric vehicle models on Monday as it seeks to develop its nascent EV arm into a $35.8bn business in five years and compete with automakers such as Tesla, Volkswagen and General Motors.

The world’s largest contract electronics manufacturer and Apple supplier showcased prototypes of an electrified SUV, luxury passenger car and bus in Taipei today, built with local automaker Yulon Motors.

The announcement is a culmination of plans dating back to 2014, when the founder and then chair Terry Gou gave his blessing to an internal project to build a prototype of a complete electric vehicle, reported in Nikkei Asia last month.

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