商業快報

Gen Z acquires taste for drinking as cost of living pressures ease
生活成本壓力緩解,Z世代飲酒熱情回升?

Survey shows drop in abstinence among young adults as drinks industry battles perception of structural decline
一項最新調研顯示,Z世代消費者的飲酒行爲變得更加普遍,這對年輕人禁酒導致酒業衰退的說法提出了質疑。

Drinking has become more prevalent among Gen Z as baby boomers cut back their alcohol consumption, according to an extensive new study that challenges the narrative that abstinence among young people is driving the industry’s decline.

一項廣泛的新研究顯示,隨著嬰兒潮一代減少飲酒,Z世代的飲酒行爲變得更加普遍,這對年輕人禁酒導致酒業衰退的說法提出了質疑。

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